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Table of Contents

Proven Tips for Staging a Home & Get More Money


Proven Tips for Staging a Home – How to Maximize Your Real Estate Sale

I. Introduction:

Selling a home for top dollar may seem difficult, but with the right strategies you can attract the most homebuyers and get the best value for your house. If you search the highest priced recently sold homes you’ll find houses that look like they just came out of a Ralph Lauren Home magazine. Smart staging strategies are key to selling a home quickly and at market price. Preparation is key when getting your house ready for sale. Cleaning, decluttering and making necessary repairs and upgrades will give your house the best chance of selling quickly and for top dollar. Read on to learn more about how to stage a home for sale and maximize your real estate sale!

Sell your home for more by staging The James Ruff Group LLC Before

Sell your home for more money by staging The James Ruff Group After

Interior Before and After Photos Courtesy Affordable Interior Design Miami

A. Why Selling a Home for Top Dollar Requires Staging

When it comes to marketing a house, presentation is just as important as pricing. After all, if you’re trying to attract potential buyers and get top dollar for your property, you better do the most you can to make it look great. And that means staging! While the additional closing costs to prepare a home properly for sale may seem unnecessary the effort will pay off. Selling a home requires staging in order to make sure potential buyers can envision themselves living in the home. Spending a little time and money to do it right has brought life to our sellers listings in each market time and time again. You’ll save money in the end by investing some resources into your house before listing your property.

B. Creating a Positive Impression

When you stage your home, the goal is to create an inviting atmosphere that potential homebuyers will find appealing. This means making sure any repairs or updates have been taken care of and giving it a deep clean before you even list the property.

C. Benefits of Selling a Home with Smart Staging Strategies

Smart staging strategies can help you get top dollar for your property and ensure it sells quickly. Marketing a home with smart staging increases its value, ensuring the highest sale price possible and making the process easier from start to finish. Staging also makes it easier to attract potential homebuyers by highlighting the best features of your home and creating an inviting atmosphere that leaves th

II. Preparing Your Home for Sale: What to Do Before You List

A savvy seller hires a great agent that understands how to estimate the cost of renovations compared with the potential benefits so the seller doesn’t leave money on the table and miss financial opportunity. Preparing your home for sale is essential for getting top dollar and selling quickly regardless of the location. Before you list your house, it’s important to take care of any necessary repairs or updates, deep clean the entire property, declutter and depersonalize the interior, and create an inviting atmosphere with smart staging strategies. Make sure your pool, office, garage, closets, and cabinets are welcoming!

A. Clean and Declutter your Home

Cleaning and decluttering your home is essential for getting it ready to be listed. Cleaning a home involves wiping down surfaces, vacuuming carpets, dusting furniture and fixtures, washing windows, and scrubbing bathrooms. Decluttering your home means removing any excess items that are taking up space or making the house feel cluttered. Many people we’ve worked with over the past few decades don’t realize how cluttered their homes are, and even if they try to declutter on their own the results aren’t that impressive. Generally speaking, the benefits a seller hiring a professional decluttering company will help your home sell.

B. Make Necessary Repairs or Upgrades

You can’t change the location of your home, some make the necessary repairs or upgrades before you list your property to help increase your home value, making it more attractive to potential homebuyers. Home repairs are any fixes that need to be done to make sure your house is safe and functioning properly; this may include fixing leaking pipes, repairing hole in walls, replacing broken fixtures and anything else that needs to be done. Upgrades are improvements you make to the house, such as painting walls, installing new flooring or updating fixtures. These upgrades can help attract more homebuyers and potentially raise the sale price of your home.

The top 15 repairs a home owner should consider before selling their home:

  1. Check for leaky pipes and repair any leaks
  2. Repair holes in walls
  3. Replace broken fixtures
  4. Check electrical outlets and replace any that are not working properly
  5. Paint walls with neutral colors to freshen up the rooms
  6. Clean carpets, rugs, and floors; dispose of any that are easily removed and shabby
  7. Make sure all windows and doors are in good working order
  8. Install new flooring or upgrade existing flooring
  9. Update fixtures, such as lighting and cabinet hardware
  10. Check for mold or mildew and address any issues
  11. Ensure that the HVAC system is functioning properly
  12. Inspect the deck or patio and make any necessary repairs
  13. Make sure the exterior of the home is well maintained
  14. Clean gutters and downspouts
  15. Consider making cosmetic upgrades to increase curb appeal, such as landscaping and adding outdoor features like a fire pit or seating area.
Selling real estate for more staging The James Ruff Group Make more money when you sell your home by staging The James Ruff Group

III. Staging Your Home: The Selling Power of a Good First Impression

Making a good first impression on potential homebuyers is essential for selling your home quickly and at the highest price in your local market. A home that is well-staged will create an inviting atmosphere and show off its features in the best possible light, making it easier to attract homebuyers and convince them to make an offer. A bad first impression, however, can be difficult to reverse. That’s why it’s important to make sure your home is well-staged and ready for showings before you list it.

6 Staging Tips to making a welcoming first impression when others enter your home

There are several things you can do to make sure that your home looks its best when potential homebuyers come for a showing in your local market. Here are some tips:

  1. Make the entrance inviting. Add a pop of color with a welcome mat, potted plants and flowers, or other decorations.
  2. Take care of any minor repairs or upgrades that need to be done. This may include replacing light fixtures, painting walls, installing new flooring, etc.
  3. Remove all clutter and depersonalize the space by removing family photos and other personal items.
  4. Add touches of color to the walls, such as painting them a neutral shade or adding artwork.
  5. Put away any miscellaneous objects lying around and put away any pet supplies that might be visible.
  6. 6. Install fresh flowers in strategic locations to add an inviting touch of loving warmth and charm.

A key element in staging is removing clutter and depersonalizing a space before marketing your home is essential for presenting it in the best light possible. Clutter, personal belongings, and family photos can distract homebuyers from seeing the potential in your house; it also makes it difficult to envision themselves living there. To ensure that potential buyers don’t get sidetracked, make sure to clear the space and prepare it for showings.

By following these steps and preparing your home before listing it, you can attract more potential buyers and increase the chances of selling your home quickly and at the highest price possible. Selling a home is an exciting yet daunting process full of possibilities and pitfalls; with proper preparation, however, it can go much more smoothly. Get rid of those dust bunnies!

Increase your home sale price through landscape lighting The James Ruff Group

Photo Courtesy Miami Landscape Lighting

Create a Welcoming Home with Curb Appeal

Curb appeal refers to the attractiveness of a house from the outside, including its landscaping, exterior paint and trim, and other features. “Staging” the exterior of your house to increase your curb appeal is important for marketing a home because it makes a strong first impression on potential homebuyers and gives them confidence that the rest of the home has been taken care of properly. Good curb appeal can also increase the perceived value of a home and help it stand out among competitors in a crowded market.

get more money when selling your home through landscape lighting The James Ruff Group

To improve curb appeal, consider making the following upgrades:

  1. Update landscaping features such as walkways, flower beds and shrubs
  2. Plant drought-tolerant plants to reduce water bills and upkeep
  3. Repaint the exterior of the house and replace or repair any wood trim
  4. Pressure wash siding, decks, driveways, and walkways to remove dirt and grime
  5. Install outdoor lighting on pathways, decks and patios to create a warm atmosphere
  6. Trim hedges, trees, and bushes to neaten up the edges
  7. Add pops of color with flower pots near the entryway

By making these updates and creating a welcoming atmosphere outside your home, you can make it more attractive to homebuyers and increase its value. Selling a home for top dollar is possible when you take steps to ensure its curb appeal!

IV. Present Your Home as Move-In Ready

When marketing a home, it is important to present it as “move-in ready.” This means that the home is completely ready for homebuyers to move into without any additional repairs or upgrades. To make sure your home looks its best and appeals to potential buyers, here are some tips:

  1. Update all appliances, fixtures and hardware.
  2. Ensure all windows and doors are functioning properly and look attractive from the outside.
  3. Repaint any areas with chipped or peeling paint to give a more polished look.
  4. Clean out the garage and eliminate unwanted items for extra storage space for buyers to utilize.
  5. Have the carpets professionally cleaned to get rid of odors and dirt.
  6. Make sure all lighting fixtures are in good working order, both inside and outside the home.
  7. Refresh any outdated furniture with new pieces or slipcovers to create a modern look.
  8. Declutter closets and cabinets to give homebuyers a sense of how much storage space is available.

The Kitchen and Bathrooms are Paramount

By paying close attention to details and making sure your home looks fresh and inviting, you’ll be taking the necessary steps for selling a home for the highest price. Whether a half bathroom, full bathroom of bathing suite it must sparkle and smell good to feel like a move in ready home. The bathroom is especially important because it is one of the few places in the house that must be perceived as clean by potential buyers. Make sure to update any fixtures, replace old grout and caulking, and clean tiles in order to give the bathroom a fresh look and drown out the competition of similar homes.

Similarly, the kitchen is another very important place where potential buyers will be looking for cleanliness as it is a main living area. Make sure that all appliances are functioning properly and that there are no cracks or leaks in any of the fixtures. Clean countertops, cabinets and floors, and update any outdated hardware. When buyers explore similar homes for sale they can be much less forgiving of a new home then their current residence. Searching within cabinets and behind refrigerator doors you don’t want them to discover last year’s macaroni and cheese evolving into Swamp Thing behind a rusted can of baked beans. By taking the time to make sure that both the kitchen and bathroom are in good condition you will be able to attract more buyers and have a greater chance of achieving your goal of selling for top dollar. Control and resolve the little problems so your big dreams can occur.

By ensuring that your home looks move-in ready, you will attract more interested buyers and increase the chances of selling your home quickly at top dollar. With proper preparation, you can make sure potential buyers won’t miss your house on this home tour and will feel welcome when viewing your home! Look at photos of recently sold homes when calculating your estimate of closing costs. Always remember that it is oftentimes less expensive to repair an issue in advance versus being required to jump through a buyer’s demands ultimately giving a more expensive closing credit during negotiations.

V. Depersonalize and Neutralize the Space

When marketing a home, it is important to depersonalize and neutralize the space. This means removing any personal items such as family photos or heirlooms that may distract potential buyers. This also means making sure the interior of the house has a neutral color palette so that buyers can envision themselves in the home without feeling overwhelmed. Neutral colors allow buyers to focus on the features, not your taste in decor.

To depersonalize and neutralize a space before marketing, consider doing the following:

  1. Remove any large pieces of furniture that may make the room look crowded and uninviting.
  2. Paint walls a neutral color such as beige or light gray.
  3. Replace any brightly colored curtains and rugs with more neutral options.
  4. Store away family photos, artwork, and other knick-knacks that reflect your personal taste in decor.
  5. Rearrange furniture to give the home a more open feel.
  6. Place mirrors or other decor items to make a room look spacious and brighter.

By depersonalizing and neutralizing the space, you will help each new buyer envision themselves in the home and increase their interest in making an offer. Selling a home for top dollar may be possible when presenting a welcoming, clean atmosphere that appeals to all viewers by allowing them to see the house a blank canvas for their future.

VI. Showcase Room Potential

When it comes to marketing a home for top dollar, it is important to showcase the room potential of each location in the home. To do this effectively, you must be able to highlight both the natural light and angles available in the space through staging. Natural light can make any room look brighter, while strategic angles allow a buyer to better visualize how they could arrange furniture and layout the room.

Here are some tips for showcasing room potential:

  1. Maximize natural light by keeping window treatments open and adding additional lighting fixtures if needed.
  2. Place furniture strategically to show buyers how they could arrange it in the space.
  3. Use mirrors to make a small area look larger and brighter.
  4. Hang pictures on the wall to show how artwork and decorations could enhance the room’s appeal.
  5. Take advantage of high ceilings by using ladders or tall furniture that draw attention upwards.
  6. Set up seating areas to demonstrate how buyers could make use of the space for entertaining guests.

Using Mirrors to amplify a space:

Mirrors are an excellent way to make a small area look spacious. Strategically placed mirrors can be used to reflect natural light and make a room appear brighter and more spacious. A secret staging technique is using mirrors to make a room look wider by redirecting the eye away from one wall and into the opposite one. This creates an optical illusion of depth, making a room look larger than it truly is.

By using natural light and strategic angles to showcase the potential of each room, you can help increase the overall home value and attract more potential buyers. Selling a home for top dollar may be possible when you’re able to effectively highlight all available features that add character and value to each space within a home.

Something my father taught me about home design, always remember that a mirror is only ever as beautiful as its reflection.

VII. Determine a budget and cost estimate for staging before spending

The staging process of a home typically ranges from $500 to thousands of dollars, depending on the size and condition of the property. Selling a home for top dollar can involve some additional expenses related to staging; however, it is important to keep in mind that not all investments are equal value when it comes to attracting buyers.

Instead of investing in large-scale projects or renovations, it is best to prioritize small items that make a big impact. For example, adding simple decorations such as throw pillows and artwork can instantly brighten up any space without breaking the bank. Additionally, professional cleaning services can help bring out the beauty and life of existing features with minimal effort and cost when staging a home.

By planning a budget for staging before spending, you can maximize your return on investment by understanding which investments are likely to attract potential buyers the most. Selling a home for top dollar is achievable with careful planning and strategic money management, some thrifty shopping, and attention to small details when it comes to staging.

VIII. Selling Tips for Achieving Maximum ROI

Now that you’ve successfully staged, repaired, and prepared your home for sale it’s time to ensure that the listing is seen widely and attracts serious buyers. It can be a daunting task to sell a home for top dollar, especially in today’s highly competitive real estate market full of beautiful properties. But there are steps you can take to help ensure your home sells quickly, attracts the most potential homebuyers, and achieves the highest ROI possible with as little effort as possible.

From setting the right listing price to utilizing technology, here are 5 tips for selling a home for maximum ROI.

  1. Set the Right List Price: A key factor in determining how quickly and for what price your home will sell is setting the right list price. Reputable agents can provide accurate market data and pricing advice to help you make the right decision.
  1. Partner with a Skilled Real Estate Agent: Selling a home requires more than just basic knowledge of the local real estate market; it also requires marketing savvy, negotiation skills, transaction understanding, and legal expertise. A skilled real estate agent can provide all of these services and more, making the process a much smoother and stress-free sale.
  1. Utilize Technology to Increase Visibility: Marketing a home in today’s digital age means taking advantage of technology to increase your visibility and reach potential buyers. While promoting a sale, a good real estate agent will be well-versed in digital marketing and analog marketing knowing how to best optimize your listing for maximum exposure.
  1. Take Professional Listing Photos: A picture is worth a thousand words, especially when it comes to marketing a home. Invest in professional photographs to showcase the home’s best features and help potential buyers imagine themselves living in the space.
  1. Champion the new home as the next place the homebuyers must live: Know the schools, if you have a favorite school tell the buyer why. Write a neighborhood highlight brief, if it’s a gated community give them a tour, show them the pool and if they want to see the house a second time encourage them to sit down, dip their feet in the water and offer them some wine. Romance goes a long way, make people feel important and cared for instead of just one more person looking through your office. Finally, what do you love about your are of the city, any beautiful place to walk? Make sure your agent knows. Remember you’re not just a seller of your property, you’ve lived a life in this home and you have a valuable story and experiences, details that can be used to sell the home to the next person.

By following these tips and working with a skilled real estate agent, you will have greater confidence in achieving the highest ROI possible for your sale. Selling a home can be a stressful process, but it doesn’t have to be. With the right preparation and proper guidance, you can achieve success and greater happiness during this exciting time. Good luck!

VIV. Sales Price Hack: Hire a Home Inspector Before Listing Your Property

While this isn’t technically a part of staging, but since we are discussing how to increase your sales price let’s briefly talk about a pre-listing home inspection. Experience shows that getting an independently verified, disinterested party’s opinion on what might be wrong with your home by hiring a Licensed Home Inspector instills confidence in buyers and makes them compete more for a home.

It is important to realize that regardless of location when our clients are selling houses anywhere in the country from Boston, to New York City to Chicago, Colorado, Seattle, and all the way down south in Florida and Texas that every buyer is concerned about being forced to pay for renovations they didn’t anticipate! Makes sense right? Fear is one of the largest and most powerful emotions that impacts decision making, especially around large “seemingly permanent” purchases. Before a buyer is willing to sign the dotted line, you want to do everything you can to bolster their confidence in your home.

Hire the best inspector, that has great social clout and reviews so that their opinion is deemed reliable when the buyer and their agent researches who this inspector is. Don’t be cheap, saving $100-$200 for a less qualified home inspector will lessen the positive impact in the buyer’s minds. Present the inspection report to every buyer so they know exactly what they are buying and how this home compares to other homes for sale in your local market and city.


Staging your home is one of the most important things we suggest our clients do to help ensure a successful sale. While nothing is guaranteed, by making sure your house looks great from the moment potential buyers see it and creating a welcoming atmosphere, you can increase your chances of selling quickly and for an ideal price. Additionally, setting the right list price as well as partnering with a real estate agent to help market your home will give you the best chance of achieving maximum return on investment. Follow these tips and start seeing offers so you can maximize your potential earning and put the highest net proceeds toward your future growth toward wealth and prosperity. Enjoying time with the ones you love starts with handling your business in intelligent ways.

Connect with James R. Ruff Principal Broker The James Ruff Group Real Estate
Your New York and Florida Real Estate Resource

Notes about the author

NYC-based investor and serial entrepreneur, James R. Ruff, amongst being an owner and partner in multiple companies, has a primary business focus on developing real estate investment portfolios in the corporate housing sector, alongside real estate sales, strategy, and marketing, while working directly with private owners and with sizable portfolio access to off-market real estate.

Mr. Ruff is the owner and principal broker of The James Ruff Group LLC, a United States-based National Real Estate Firm that specializes in helping clients build and maintain multi-generational wealth through client education, estate planning, and the sale and acquisition of real estate both nationally and internationally.

Headquartered in Manhattan, New York, Ruff has a passion for writing and helping others achieve personal wealth through the implementation of tried and true principles and practices learned through his boyhood mentorship provided by his blue-collar turned multi-millionaire grandfather which later lead Ruff to seek relationships that resulted in decades of direct exposure and working relationships with ultra-high net worth clientele over the last twenty years.

Mr. Ruff guides agents in becoming maximally productive through one on one coaching and consults businesses to help empower them to grow through strategic consulting, maximizing their market share, improving their cash flow, and optimizing team and operational functions.


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James Ruff owner of The James Ruff Group Miami Realtors

James R. Ruff

Principal Broker

About the Author

James R. Ruff – With 30+ years in real estate construction, investing, and brokerage, having studied at Harvard Business School, James Ruff leads The James Ruff Group Real Estate Brokerage Firm as Principal Broker and Owner. 

Operating from offices at Madison Park in Manhattan, New York, The South of Fifth in Miami, Florida, and Cambridge, Massachusetts, his team of expert advisors specializes in luxury residential and commercial properties throughout the USA.

James Ruff’s team is dedicated to helping you build wealth, security, and happiness through quality real estate guidance, one transaction at a time, for a lifetime.

Click to read more about James Ruff


If you feel this information is helpful please like & upvote, share this with everyone you care about, and subscribe for notifications. You can also join our mailing list for more helpful and reliable resources. If you have questions that you’d like answered, you can schedule an appointment with us using our calendly link here, or check out our other resources including social channels, youtube videos, and our blog by exploring our link tree.

James Ruff Principal Broker Owner The James Ruff Group Realtors
James R. Ruff Principal Broker, Owner of The James Ruff Group Realtors

James Ruff 5 star reviews


James Ruff Principal Broker Owner The James Ruff Group Realtors
James R. Ruff Principal Broker, Owner of The James Ruff Group Realtors

James Ruff 5 star reviews


James Ruff Principal Broker Owner The James Ruff Group Realtors
James R. Ruff Principal Broker, Owner of The James Ruff Group Realtors

James Ruff 5 star reviews


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Cookies and Other Tracking Technologies

We may use cookies, for example, to keep track of your preferences and profile information. Cookies are also used to collect general usage and volume statistical information that does not include personal information.

We may use another company to place cookies on your computer to collect non-personally identifiable information to compile aggregated statistics for us about visitors to our site.

Links to Other Web Sites

Our Site includes links to other Websites whose privacy practices may differ from ours. If you submit personal information to any of those sites, your information is governed by their privacy policy statements. We encourage you to carefully read the privacy statement of any Web site you visit.


The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the internet, or method of electronic storage is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about the security of our Web site, you can contact our website and advertising provider

Additional Policy Information

Our Web site includes Widgets, which are interactive mini-programs that run on our site to provide specific services from another company (e.g. displaying the news, opinions, music, etc.). Personal information, such as your email address, may be collected through the Widget. Cookies may also be set by the Widget to enable it to function properly. Information collected by this Widget is governed by the privacy policy of the company that created it.

Our Web site offers publicly accessible blogs, social media, or community forums such as Facebook, Twitter, or Google Plus. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them.

Visiting our Websites From Outside the United States.

This Privacy Policy is intended to cover collection of information on our websites from residents of the United States. If you are visiting our websites from outside the United States, please be aware that your information may be transferred to, stored and processed in the United States where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. By using our services, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this Privacy Policy.

No Rights of Third Parties.

This Privacy Policy does not create rights enforceable by third parties or require disclosure of any personal information relating to users of our websites.

Notification of Privacy Policy Statement Changes

We may update this privacy statement to reflect changes to our information practices or changes in regulations governing privacy. If we make any material changes we will notify you by email (sent to the email address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

This Privacy Policy was last revised on October 1, 2022. We reserve the right to modify or amend this policy at any time by posting the revised Privacy Policy on the website.

At The James Ruff Group, we respect your privacy.

If you have questions regarding our Privacy Policy, please email us at We hope you enjoy our site!